Digital Marketing Fundamentals

Course overview

This foundation-level course in Digital, Data & Artificial Intelligence builds a solid foundation in Digital Marketing. It combines international standards and codes with case studies from oil & gas, utilities, industry and government across the GCC, Africa and worldwide, with workshops and pre/post assessment.

What you will learn

• Explain the core concepts and governing standards of Digital Marketing
• Apply proven Digital Marketing methods and tools to real workplace situations
• Analyse problems and select practical solutions
• Assess performance and compliance with measurable indicators
• Build an action plan to improve Digital Marketing in your organisation

Who should attend

Engineers, analysts, IT staff and managers leading data and AI adoption

Daily outline

1. Day 1
   Principles, terminology and governing standards
2. Day 2
   Methods, tools and technical requirements
3. Day 3
   Assessment, analysis and decision-making
4. Day 4
   Implementation, case studies and lessons learned
5. Day 5
   Performance measurement, improvement and final assessment

Upcoming dates

Certificate

ITQAN Global Academy certificate of completion for participants who meet attendance and pass the assessment.